WHO WE ARE

Immerse Universe is a production company in Baltimore, MD. Immerse Universe's purpose is to work with mission-focused brands to create immersive entertainment that is informed by behavior change science and integrates the very best in experience design to ultimately create measurable mission impact.

There is a lack of data-informed experience design in events, activations, immersive experiences, and exhibits leading to guest experiences that are not as relevant and impactful as they could be. Although mission-focused brands seek to inspire a growingly diverse audience to adopt sustainable and impactful behaviors, the social science that would help design fun, easy, and popular in-person experiences is rarely integrated fully into the design process. Immerse Universe changes that.

Immerse Universe utilizes the expertise of PhD behavior change scientists and highly experienced entertainment designers to create offerings that are revenue driving, enhance scientific scholarship. and create measurable conservation behaviors that guests sustain after their visit.

WHAT WE DO

We get real about changing behavior.

What really sets Immerse Universe apart is that we created a unique design process tailored to mission-focused brands that captures the expertise of specialists in behavior change communications, entertainment professionals, experience designers, diverse audiences, and the organization's own content experts.

Immerse Universe's partners include renowned themed entertainment professionals and communication experts from Johns Hopkins University, University of Baltimore, University of Oxford and more. This unique blend of expertise ensures all designs are driven by proven strategies that increase the audience's ability to uptake socially or environmentally friendly behaviors. This approach also increases the brand's relevancy and meaning with an ever-changing diverse audience. Immerse Universe's method may be applied to activations, events, exhibits, interpretive plans, guest experience plans, digital campaigns, festivals, fundraisers, and more.

MEASURING IMPACT

Success of experiences is evaluated through a comprehensive evaluation plan with scope co-determined with our clients. Commonly, metrics measured include current desired behavior mapping, active messaging audits, public perception mapping, social media audits, pre/mid/post campaign behavioral evaluation, focus groups, prototyping, timing and tracking, listening tours, member analysis, staff input, and more.

Our Founder

Founder & Chief Executive Officer

Heather Doggett

ABOUT ME:

I have been fortunate to spend my career doing what I love and believe in, helping save species and creating positive experiences for staff and guests. I have 27 years of experience in museum leadership with an extensive background in leading diversity and inclusion initiatives, experience design, revenue generation, conservation education, and operations.

I have taught courses on experience design at Cal State Channel Islands, Savannah College of Art and Design (SCAD), Light City Baltimore, the Association of Zoos and Aquariums (AZA): Exhibit Course, University of Baltimore, and have personally produced large-scale events, exhibits, theater troupes, and seasonal experiences.

As a member of executive and senior leadership teams, I have led and championed strategic planning, exhibit design, event design, guest experience initiatives, DEIJ strategy, conservation psychology strategy, audience evaluation, and interpretive planning at complex and matrixed organizations.

Folks say I am their go-to for integrating art and science to create behavior change campaigns, exceptional guest experiences, forming unique partnerships, hiring high performing teams, and taking on challenging projects.