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OUR PROCESS

We co-create live entertainment experiences with audiences to ensure maximum relevancy and impact. By bringing the audience into the design process, side-by-side with designers, we discover the key to unlocking sustainable or socially beneficial behavior. 

 

Next, we create an incredible, awe-inspiring, impactful entertainment experience that attracts attention.

 

Finally, we measure the real behavior change impact of the experiences we create. Yes, really.

Here's a bit about how we do it.

BEHAVIORAL HACK-A-THON

We crack open the reasons behind behavior. 

After determining what behavior we aim to change, we host a 3-day, high-intensity, design event called a Hackathon.  Experience designers, content experts, behavioral scientists, and the public band together to explore innovative entertainment solutions to human behavior challenges.

 

Teams of 4-6 work on campaigns and experiences from the ground up utilizing human-centered design techniques. At the end of the Hackathon, teams present their projects to judges and complete for prizes.

 

So what happens after the Hackathon? Select campaigns are shaped into an actual experience. That experience is custom-made for maximum impact, for the target audience and targeting the desired behavior. Campaigns can be woven into any experience you can dream up including:

  • Pop-up kiosk at a music festival

  • Annual gala or fundraiser

  • Permanent museum exhibition

  • Conference expo floor

  • Immersive art experience

  • Traveling exhibit

  • Fully themed Halloween event

  • Mobile app

  • Metaverse space

  • Theatrical performance

  • Carwash (just kidding....well sort of)

OUR STEP-BY-STEP APPROACH

01

AUDIENCE ANALYSIS

02

CAMPAIGN DESIGN

03

CAMPAIGN IMPLEMENTATION

ANALYSIS

  • Behavior audits

  • Stakeholder engagement

  • Capacity building for staff

  • Local university engagement

  • Communication planning

  • Goal identification

  • Audience analysis

  • Determine motivations, benefits, barriers to behaviors

CAMPAIGN DESIGN

  • Hackathon event

  • Utilize 4-pillar approach

  • Blue sky/pre-concept

  • Concept design 

  • Feasibility/prototyping

  • Schematic design

  • Fabrication/construction

CAMPAIGN IMPLEMENTATION

  • Opening activities

  • VIP and press events

  • Post-opening

  • Audience evaluation

  • Extended impact measurement

  • Enhance team capacity

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