After determining what behavior we aim to change, we host a 3-day, high-intensity, design event called a Hackathon.  Experience designers, content experts, behavioral scientists, and the public band together to explore innovative entertainment solutions to human behavior challenges.

Teams of 4-6 work on campaigns and experiences from the ground up utilizing human-centered design techniques. At the end of the Hackathon, teams present their projects to judges and complete for prizes.

So what happens after the Hackathon? Select campaigns are shaped into an actual experience. That experience is custom-made for maximum impact, for the target audience and targeting the desired behavior. Campaigns can be woven into any experience you can dream up including:

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• Pop-up kiosk at a music festival

• Annual gala or fundraiser

• Permanent museum exhibition

• Conference expo floor

• Immersive art experience

• Traveling exhibit

• Fully themed Halloween event

• Mobile app

• Metaverse space

• Theatrical performance

• Carwash (just kidding....well sort of)